Last updated: 2 Sept 2026
This policy describes how data collected through Qlarity is processed: post-demo form, URL trial (network preview), confirmation emails, and where relevant payment for report access. It applies to the online audit service, not the techniconcept.ch website.
techniConcept Sàrl, Rue de l'Ancien Comté 33, 1635 La Tour-de-Trême. Contact: solutions@techniconcept.ch.
Handle your follow-up request after a demo, provide a bounded network preview for a URL you submit, send an audit summary, B2B sales follow-up, process an optional payment for report access, measure audience across the whole Qlarity site, and improve Qlarity.
Identity (name), email, optional organisation and message, optional commercial interests (website redesign, other services), audit context (report id, analysed domain), chosen language, timestamp, truncated browser agent. For the URL trial: submitted URL, IP address (abuse limiting), timestamp and short-lived technical job result (contacted hosts, cookie names and browser storage keys without values). For paid report access: payment transaction data handled by Stripe (techniConcept does not store card numbers). For audience measurement: aggregated statistics (page views, paths, device type, truncated referrer) with no name or email from the tracker alone.
Consent (checkboxes) and techniConcept legitimate interest for B2B follow-up after a demo. Contract performance for paid report access. Legitimate interest / technical measure for the URL trial (abuse prevention).
Authorised techniConcept staff.
Swiss Analytics (www.swiss-analytics.ch, techniConcept, Switzerland): aggregated audience measurement across the whole Qlarity site.
Infomaniak (Switzerland): hosting of the Qlarity application on www.qlari.ch, SMTP email delivery when configured, and network trial depending on deployment.
Notion (United States, internal follow-up tool): name, email, organisation, message, commercial interests, report identifier and request date. This data is required for B2B marketing follow-up (recontact after a demo or trial); it is not resold.
Pipedrive (United States, CRM): contact record and note with the content of your request, for the same commercial follow-up when the service is configured.
Local JSONL file on development instances or with a writable disk (additional technical copy).
Stripe for report-access payments. Google is used only for internal techniConcept team authentication, not to store your leads.
Personal data is subject to transfer abroad (United States) via Notion and Pipedrive when these services are enabled: B2B commercial follow-up strictly necessary to handle your request.
These providers are covered by contractual clauses / DPA (safeguards). Stripe also processes payment abroad under similar contractual safeguards.
Application hosting, SMTP email and the network trial are handled by Infomaniak in Switzerland.
The NGINX load balancer for Qlarity hosting at Infomaniak (Switzerland) may set the UPSTREAMID and SRVGROUP cookies on the first request to www.qlari.ch.
They are used only to keep your browser on the same backend instance (sticky sessions). Duration: session cookie or as configured on the load balancer.
No marketing or advertising profiling: legitimate technical interest strictly necessary to run the service. These cookies are separate from Swiss Analytics audience measurement, which sets no analytics cookies.
Across all HTML pages on Qlarity, techniConcept measures audience through Swiss Analytics (www.swiss-analytics.ch), our Matomo-based statistics tool hosted in Switzerland. This helps us understand site usage (page views, paths, outbound clicks) and improve the service. No cookies are set for this purpose: the tracker runs without a persistent identifier on your device. Legal basis: techniConcept legitimate interest, with limited privacy impact given Swiss hosting and no analytics cookies.
24 months retention for non-converted requests, then deletion or anonymisation. URL trial jobs: short in-memory retention (about 15 minutes), with no resale and no dedicated leads file.
Right of access, rectification, erasure, restriction and objection: solutions@techniconcept.ch. You may also contact the FDPIC (PFPDT), the Swiss supervisory authority.